Branding and Packaging
A playful charm, a colorful and cheery ambiance, the most premium breads & chocolates make Aubree a class apart from its own kind.
I decided to catagorize the chocolates into types, filling, sources of origin and combination of flavors to come up with complex shapes which will be percieved by people ( based on a short study). the complexity of each texture was simplied and the units were made scalable. These elements were later added to the identity on the request of the client.
The identity and the visual flow have a strong feminine feel. The visuals are kept extremely subtle and minimal with the use of white and the playfulness element is maintained using the colors chosen. Even though the colors chosen are atypical to a chocolate brand, playfulness was one of the most important aspects to be considered while designing.
The Project was shortlisted by Adobe for ADAA 2016 as a Semifinalist in the Digital/Graphic design category, Aug 2016